Heerz Tooya is an artist-run gallery presenting contemporary art by Bulgarian and international young and established visual artists. The gallery also provides the artist residency program ARV.International, including a studio located in a village thirty-seven kilometers away. The artists-in-residence live there for a month, producing new artworks and concluding their stay with a solo exhibition at Heerz Tooya. The gallery presented the first exhibition in January 2019 and continued to provide monthly solo exhibitions throughout the year, except for 2020, due to restrictions caused by the Covid-19 Pandemic. Throughout 2022, the gallery will continue to promote Bulgarian contemporary artists in the international field and introduce international artists to the Bulgarian audience. Heerz Tooya is established and run by Lars Nordby.