Heerz Tooya

Ivan Vazov 16 and 18 St.
Veliko Turnovo, Bulgaria


Working hours:
Friday 16:00 - 19:00
Saturday 13:00 - 16:00
Sunday 13:00 - 16:00

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Current exhibition
Upcoming exhibitions
Previous exhibitions

Est. 2019, in collaboration 
with ARV.International,
Heerz Tooya is an artist-
run gallery dedicated to
contemporary art.

For any inquiries contact


“Cyber-shot CB5111CBBQ”
22.05 - 13.06.2021 / opening night 22.05 - 7pm

Gallery Heerz Tooya proudly presents the solo exhibition, titled Cyber-shot CB5111CBBQ, by Paul Voggenreiter. 

Paul Voggenreiter presents a selection of photographs from his personal archive: Bolzano – Berlin 21/03/2010 – 30/04/2014. The archive is intoxicated with a dionysiac flare, a quixotic journey with no means to an end. We are presented with snapshots of a life in transit. Accompanying blood, sex appeal, toxins, and a constant flow of perverted nonchalance are some mundane snapshots of ordinary moments that subsequentially feel dreamlike to watch. Some moments, caught in fetal positions or in a hurry, are intimate, familiar, and playful. Some shot from the hip, others carefully composed.

K790 / K800
TFT 2.2" / 240x320
3.2Megapixels, AF, Xenon Flash, VGA
64Mb + M2 Card
Li-Po 900
mAh, 350h Stand-by

The intentions behind building a personal archive were somewhat different in the times before Instagram. A particular intimate time for photography was during the inception of photo cameras integrated into mobile phones. This new creative hybrid emerged so well with reality that it revolutionized our ways of seeing and expressing ourselves. Today, even the most personal space, the womb, is photographed, displayed, shared, and demystified. Voggenreiter's retrospective photo series Cyber-shot CB5111CBBQ is a lo-fi manifestation of playfulness and a reminder that photographic procedures shouldn't shy away from the subconscious and unintentional potential.
- Lars Nordby 

Paul Voggenreiter (b. 1983, Germany) currently lives and works in Veliko Turnovo, Bulgaria. Since graduating HFBK University of Fine Arts Hamburg in 2019, Voggenreiter works for a broad range of clients all over Europe. He focuses on digital and printed media such as books and publications, visual identities, websites, moving images and motion design. In addition to his commissioned work, he occasionally initiates cross-national cooperation projects.

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Next solo exhibition by Martine Flor / 26.06 - 18.07.2021
Thanks to Tequila Bar Funky Monkey for serving drinks at the vernissage.